As a result of the interaction I've had with ladies on these message boards I did a little research online to see what options were available to other specifically Canadian Alopecia Areata, AT Alopecia Universalis suffers out there wishing to purchase an inexpensive / affordable wig. Its been sometime since I purchased a wig the conventional retail way and I suppose I've been a little out of touch with the whole process. I was appalled and disgusted :freaked: to see the prices that retailers are charging for wigs. Specifically I researched a few styles that I am very familiar with (I've been wearing the Raquel Welch brand for about 6 years now). I am well aware of the wholesale acquisition costs of this line of wigs for retailers in Canada, and what the suggested retail prices from the distributor / manufacturer are. When I saw that the wigs were being marked up buy an ADDITIONAL and unnecessary $200-$400 per wig over and above the MSRP my heart sank and I felt very frustrated. My interpretation of one retailer here in Canada markets themselves as The hairloss salvation - one stop shopping spot. There's lots of info on the business owner's expertise, caring persona, background etc. And yes they offer all kind of brands, various quality of wigs, consultation services, wig styling, colouring etc. etc. They are closely affiliated with programs offered through the Ontario government catering to patients suffering from a wide variety of hairloss. What I took particular offense to was - how much they were over pricing the seemingly once affordable wigs. To me, this company and others like it take advantage of customers who very vulnerable, they are seeking their help and guidance in finding a product that meets their needs. Instead they are greeted with a smile, spoken to softly, and SOLD and overpriced item. These retailers should be ashamed of themselves. When I first experienced Alopecia at age 8, I know that my parents were confused, shocked, stunned, upset, frustrated, and would have done anything and paid any price to get a wig for me. I ended up with an ill fitting children's wig :hairy: that cost them an arm and a leg. Back in the early/mid 80's there wasn't that many options available for kids wigs so they felt backed into a corner for selection and price. Not much has changed. Yes there is a lot more information and options available to consumers, if they know where to look and realize that they really do need to shop around. Basically this little rant of mine is me being frustrated to death with retailers identifying a niche market and exploiting it to no end! :thumbsdown: (This is by no means a blanket across the board, as there are many fair and reputable retailers) However I just think its terrible that people in our situation are preyed upon to make a fast buck. Ladies, you owe it to yourselves to shop around. Do the research, educate yourself and don't give into the emotional "sell" from thieves.